AUTHOR=Li Yue , Yin Shanshan , Yi Huijuan , Zhu Hao TITLE=Physical activity and phubbing behavior in Chinese college students: the mediating role of self-control and the moderating role of gender JOURNAL=Frontiers in Psychology VOLUME=Volume 16 - 2025 YEAR=2025 URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2025.1613727 DOI=10.3389/fpsyg.2025.1613727 ISSN=1664-1078 ABSTRACT=ObjectiveThe prevalent adoption of smartphones has given rise to widespread phubbing behavior among college students, characterized by excessive smartphone use in social settings. However, research investigating behavioral intervention strategies to mitigate phubbing behavior remains notably scarce. In the present study, we examined the mediating mechanism of self-control and the moderating role of gender between physical activity and phubbing behavior in college students.MethodsThis study was conducted involving 1,340 college students using the Physical Activity Rating Scale-3, Phubbing Scale, and Self-Control Scale, respectively. Data analysis by using SPSS 27.0, including mediation analysis and moderating analysis.ResultsPhysical activity had a direct negative influence on phubbing behavior [β = −0.279, 95% CI (−0.331, −0.227)], while self-control acted as a mediator in this indirect relationship [β = −0.123, 95% CI (−0.150, −0.098)]. Additionally, female college students’ participation in physical activity had a stronger impact on improving self-control and reducing phubbing behavior compared to male students.ConclusionThe current research indicated that physical activity constituted an effective intervention for preventing and reducing phubbing behavior in college students, which could either directly affect college students’ phubbing behavior or indirectly through the mediating variable of self-control. Furthermore, gender moderated the effect of physical activity, self-control, and phubbing behavior, with female students’ physical activity participation exhibiting stronger predictive effects on enhancing self-control and alleviating phubbing behavior compared with male college students.