AUTHOR=Zhou Qi , Ji Xiaofen , Li Nan , Zhou Liyuan 

TITLE=Consumers’ second-hand clothing purchase intention: integrating TPB, face consciousness and past purchase experience

JOURNAL=Frontiers in Psychology

VOLUME=Volume 16 - 2025

YEAR=2025

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2025.1645116

DOI=10.3389/fpsyg.2025.1645116

ISSN=1664-1078

ABSTRACT=This study establishes an integrated theoretical framework to comprehensively examine the factors influencing Chinese consumers’ second-hand clothing (SHC) purchase intention. Utilizing a randomly sampled dataset of 654 Chinese consumers, structural equation modeling (SEM) was conducted using AMOS software. The analysis demonstrates that our integrated model exhibits superior predictive power for SHC purchase intention compared to existing frameworks, achieving statistically satisfactory results. The findings provide support for all hypothesized relationships among the theoretical constructs, while the significant mediating effects of the proposed mediators were also confirmed. Notably, invariance tests revealed the moderating effect of past purchase experience.