Front. Psychol. Frontiers in Psychology Front. Psychol. 1664-1078 Frontiers Media S.A. 10.3389/fpsyg.2025.1682163 Psychology Editorial Editorial: Exploration of decision neuroscience research in the digital era Shan Wei 1 * Luan Jing 2 Evans Richard 3 1School of Economics and Management, Beihang University, Beijing, China 2School of Economics and Management, Beijing Jiaotong University, Beijing, China 3College of Digital Transformation, Faculty of Computer Science, Dalhousie University, Halifax, NS, Canada

Edited and reviewed by: Carolyn Yoon, University of Michigan, United States

 *Correspondence: Wei Shan shanwei@buaa.edu.cn 30 10 2025 2025 16 1682163 08 08 2025 05 09 2025 Copyright © 2025 Shan, Luan and Evans. 2025 Shan, Luan and Evans

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 Editorial on the Research Topic Exploration of decision neuroscience research in the digital era digital era decision neuroscience decision-making scenarios behavior multimodal section-at-acceptance Decision Neuroscience 1 Introduction

The digital era has revolutionized the way we study human decision-making. Advances in neuroimaging, computational modeling, and machine learning have provided insights into these complex processes. This Research Topic, “Exploration of Decision Neuroscience Research in the Digital Era”, brings together cutting-edge studies that leverage modern technologies—such as eye-tracking, neuroimaging, digital dynamic assessment, and generative narrative survey—to examine the neural and behavioral underpinnings of decision-making.

 2 Contributions to the Research Topic

The articles featured in this Research Topic illustrate the breadth of current approaches: Huang et al. introduced a maze-based digital assessment paradigm to detect early cognitive decline in Parkinson's disease; Wong et al. applied generative narrative surveys to capture real-world decision-making in varied social contexts; Zhou et al. employed eye-tracking to study intertemporal loss decisions; and Horr et al. demonstrated how machine learning applied to EEG signals can accurately predict online purchasing behavior.

 Author contributions

WS: Writing – review & editing, Writing – original draft. JL: Writing – review & editing, Writing – original draft. RE: Writing – review & editing, Writing – original draft.

 Conflict of interest

The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

 Generative AI statement

The author(s) declare that no Gen AI was used in the creation of this manuscript.

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