AUTHOR=Zhao Yuping , Huang Ling 

TITLE=Promoting teaching innovation among university teachers through AI literacy from the perspective of planned behavior: the moderating effects of three perceived supports

JOURNAL=Frontiers in Psychology

VOLUME=Volume 16 - 2025

YEAR=2025

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2025.1699174

DOI=10.3389/fpsyg.2025.1699174

ISSN=1664-1078

ABSTRACT=IntroductionThe rapid development of artificial intelligence (AI) is transforming higher education, yet the mechanisms through which AI literacy influences teaching innovation among university teachers remain insufficiently explored.MethodsThis study, grounded in the Theory of Planned Behavior (TPB), investigates how AI literacy promotes teaching innovation via three psychological mechanisms: behavioral attitude, subjective norm, and perceived behavioral control. Additionally, the moderating effects of perceived support factors—teaching resources, peer support, and teaching autonomy—on the relationship between AI literacy and teaching innovation are considered. Empirical survey data from Chinese university teachers were used for analysis.ResultsThe findings reveal that AI literacy significantly enhances teachers’ behavioral attitudes, subjective norms, and perceived behavioral control, which in turn foster teaching innovation. Among these, perceived behavioral control plays the most significant role in driving innovative behavior. Moreover, teaching resources and teaching autonomy positively moderate the relationship between AI literacy and teaching innovation, while peer support only significantly influences behavioral attitudes.DiscussionThese results extend the application of the Theory of Planned Behavior by uncovering the psychological mechanisms through which AI literacy fosters teaching innovation. The study provides empirical evidence supporting AI literacy training and teacher support in higher education, with implications for fostering innovation in teaching practices.