AUTHOR=Alvarez-Mon Miguel A. , Donat-Vargas Carolina , Llavero-Valero Maria , Gea Alfredo , Alvarez-Mon Melchor , Martinez-Gonzalez Miguel A. , Lopez-del Burgo Cristina 

TITLE=Analysis of Media Outlets on Women's Health: Thematic and Quantitative Analyses Using Twitter

JOURNAL=Frontiers in Public Health

VOLUME=Volume 9 - 2021

YEAR=2021

URL=https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2021.644284

DOI=10.3389/fpubh.2021.644284

ISSN=2296-2565

ABSTRACT=Background: Media outlets influence social attitudes toward health habits. Analysis of tweets has become a tool for health research. 
Objective: The objective of this study was to investigate the distribution of tweets about women´s health and the interest generated among Twitter users.
Methods: We investigated tweets posted by 25 major U.S. media outlets about pre-menopausal and post-menopausal women´s health between January 2009 and December 2019 as well as the retweets generated. In addition, we measured the sentiment analysis of these tweets as well as their potential dissemination. 
Results: A total of 376 tweets were analyzed. Pre-menopausal women´s health accounted for most of the tweets (75.3%). Contraception was the main focus of the tweets, while a very limited number were related to infertility (1.4%). With regards to medical content, the effectiveness of contraceptive methods was the most frequent topic (46.2%). However, tweets related to side effects achieved the highest retweet-to-tweet ratio (70.3). The analysis of sentiments showed negative perceptions on tubal ligation.
Conclusions: The U.S. media outlets analyzed are more interested in pre-menopausal than in post-menopausal women health and focused their content on contraception, while Twitter users showed greater interest in side effects.