AUTHOR=Al-Rahmi Ali Mugahed , Shamsuddin Alina , Wahab Eta , Al-Rahmi Waleed Mugahed , Alturki Uthman , Aldraiweesh Ahmed , Almutairy Sultan 

TITLE=Integrating the Role of UTAUT and TTF Model to Evaluate Social Media Use for Teaching and Learning in Higher Education

JOURNAL=Frontiers in Public Health

VOLUME=Volume 10 - 2022

YEAR=2022

URL=https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2022.905968

DOI=10.3389/fpubh.2022.905968

ISSN=2296-2565

ABSTRACT=The investigation of task-technology fit and intention to use social media tools needs to focus specifically on higher education for teaching and learning and its impact on students' academic performance. this paper to develop a model that would identify the essential aspects that are predicted to continue to play a large role in TTF for learning in BI, which could be used to improve academic performance in higher education. The data for the unified theory of acceptance and use of technology (UTAUT) and task-technology fit (TTF) theories was collected using a questionnaire survey. This research hypothesizes that behavioral intention to utilize social media and task-technology fit for learning will influence social characteristics, Technology characteristics, performance expectancy, and effort expectancy, all of which will improve academic performance. As a testbed for this research, The Structural Equation Model (SEM) was constructed, examining the relationships between the factors that affects students’ academic performance. A stratified random sample strategy was used to disseminate the main tool of data collection, a questionnaire, to 383 students. A quantitative method was used to examine the results. There was a correlation between social characteristics, technology characteristics, behavioural intention to use social media, and task-technology fit for academic performance, which aided student performance and results. PEX and EEX also demonstrated a strong relation to task-technology fit and behavioural intent to use social media for academic purposes, both of which positively impacted academic performance. As a result, the study found that behavioural intention to utilize and task-technology-fit social media promotes students' active learning and enables them to exchange knowledge, discussions, and information more efficiently. Through lectures at HE institutions, we encourage students to use social media for educational purposes in their studies and teaching.