AUTHOR=Deng Chenliang , Yu Qiaoyan , Luo Ganglin , Zhao Zhangzhi , Li Yuchao TITLE=Big data-driven intelligent governance of college students' physical health: System and strategy JOURNAL=Frontiers in Public Health VOLUME=Volume 10 - 2022 YEAR=2022 URL=https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2022.924025 DOI=10.3389/fpubh.2022.924025 ISSN=2296-2565 ABSTRACT=With the development of information technology, the application of new generation of information technology, such as big data, internet plus, artificial intelligence, in sports field is becoming a new trend. Using the method of literature, this paper studies the relevant research results and literature of physical education, computer science, pedagogy, management and other disciplines. A self-made questionnaire was used to investigate the physical health status of Chinese college students, and the big data was analyzed, which provided a scientific basis for the construction of an intelligent governance system for college students' physical health. Use intelligent devices to obtain big data resources, master the physical, sports, development and psychological status of college students, and push sports prescriptions through personalization to solve the problems existing in college students' physical health. The problems of insufficient platform utilization, lack of teaching resources, lagging research and insufficient combination with big data in the intelligent governance of physical health of Chinese college students can be solved by building an intelligent governance system of physical health. The intelligent governance system of college students' physical health is composed of infrastructure, data resources and technology processing, and intelligent service application. Data resources refer to smart data such as stadium data, physical health management data and students' sports behavior data mined from data resources such as students' physical development, physical health and sports through big data technology and intelligent wearable devices. Intelligent managers provide efficient, intelligent, accurate and personalized intelligent sports services for college students through data resource value mining, venue space-time optimization, health knowledge discovery, sports prescription push, etc. Finally, we puts forward the development strategy of further deepening and improving the big data-driven intelligent governance system for college students' physical health. The intelligent governance system of physical health driven by big data and its development strategy can not only accurately guide and improve the physical health level of college students, but also realize the integrated teaching inside and outside physical education classes.