AUTHOR=Di Lorenzo Antonio , Stefanizzi Pasquale , Tafuri Silvio 

TITLE=Are we saying it right? Communication strategies for fighting vaccine hesitancy

JOURNAL=Frontiers in Public Health

VOLUME=Volume 11 - 2023

YEAR=2024

URL=https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2023.1323394

DOI=10.3389/fpubh.2023.1323394

ISSN=2296-2565

ABSTRACT=•	Vaccine hesitancy is a multi-faceted phenomenon, deeply rooted in cultural, socioeconomic and personal background.
•	Communication is deemed fundamental in fighting vaccine hesitancy.
•	Medical communication should be accessible, relying both on an emotional approach and accurate information.
•	Trained professionals should curate communication with the public.