AUTHOR=Alnuqaydan Abdullah M. TITLE=The dark side of beauty: an in-depth analysis of the health hazards and toxicological impact of synthetic cosmetics and personal care products JOURNAL=Frontiers in Public Health VOLUME=Volume 12 - 2024 YEAR=2024 URL=https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2024.1439027 DOI=10.3389/fpubh.2024.1439027 ISSN=2296-2565 ABSTRACT=Over the past three decades, the popularity of cosmetic and personal care products has skyrocketed, largely driven by social media influence and the propagation of unrealistic beauty standards, especially among younger demographics. These products, promising enhanced appearance and self-esteem, have become integral to contemporary society. However, users of synthetic, chemical-based cosmetics are exposed to significantly higher risks than those opting for natural alternatives. The use of synthetic products has been associated with a variety of chronic diseases, including cancer, respiratory conditions, neurological disorders, and endocrine disruption. This review explores the toxicological impact of beauty and personal care products on human health, highlighting the dangers posed by various chemicals, the rise of natural ingredients, the intricate effects of chemical mixtures, the advent of nanotechnology in cosmetics, and the urgent need for robust regulatory measures to ensure safety. The paper emphasizes the necessity for thorough safety assessments, ethical ingredient sourcing, consumer education, and collaboration between governments, regulatory bodies, manufacturers, and consumers. As we delve into the latest discoveries and emerging trends in beauty product regulation and safety, it is clear that the protection of public health and well-being is a critical concern in this ever-evolving field.The application of cosmetics and personal care products has permeated every aspect of daily life for people all over the world in today's social media driven image-conscious society. A staggering 90% of individuals use some form of personal care product daily. Personal care market revenue is expected to reach US $205.50 billion in 2023 (Bilal et al. 2020). These products not only pledge enhancements in attractiveness but also tout the ability to boost self-confidence and foster overall well-being. These goods make the claims that they will improve attractiveness, increase self-confidence, and promote well-being. The risks posed by the harmful substances used in these products are masked beneath the attraction of beautiful skin and glossy hair. Recent studies have revealed the grave effects that utilizing such items has on human health, raising concerns regarding their safety and highlighting the requirement for strict regulation (Couteau and Coiffard 2016).