AUTHOR=Wang Lei , Xiong Yue , Wu Tingting , Gao Yingying , Chen Haojie , Chu Xin , Zhu Baofeng , Cao Jing , Cheng Tao , Wang Mingjun TITLE=Professionalism vs. engagement: quality of SSc information on WeChat JOURNAL=Frontiers in Public Health VOLUME=Volume 13 - 2025 YEAR=2025 URL=https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2025.1527853 DOI=10.3389/fpubh.2025.1527853 ISSN=2296-2565 ABSTRACT=BackgroundSystemic sclerosis (SSc) is a rare autoimmune disease, and WeChat is a major source of health information in China. This study assesses the quality of SSc information on WeChat to understand its impact on public knowledge and engagement.MethodsA total of 375 articles from 9 WeChat public accounts were systematically analyzed using the DISCERN and Global Quality Scale (GQS) tools. Article quality was evaluated based on source credibility, content accuracy, and user engagement, including metrics such as views, likes, and comments.ResultsIndividual authors posted 50% of the articles, while non-profit organizations posted 21%, with non-profits providing higher quality content. Disease knowledge dominated (52.8%), yet readers showed higher interest in policy interpretation and rehabilitation. The average DISCERN and GQS scores were 28.96 and 1.62, indicating low quality across articles.ConclusionWhile WeChat facilitates SSc information dissemination, the overall quality is lacking. Enhancing professionalism and interactivity on health information platforms like WeChat could better meet the needs of patients and the public for reliable information.