AUTHOR=Gudmundsdottir Esther Helga , Rynn Veronique 

TITLE=The MFM program: a successful model in the field of food addiction recovery

JOURNAL=Frontiers in Public Health

VOLUME=Volume 13 - 2025

YEAR=2025

URL=https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2025.1630084

DOI=10.3389/fpubh.2025.1630084

ISSN=2296-2565

ABSTRACT=This article outlines how one program in Iceland, the MFM program, is helping clients recover from food addiction and ultra-processed food addiction. The MFM program, founded and developed by Esther Helga Gudmundsdottir (EG), arose from her own recovery from food addiction. Seeing the gap in services for clients with food addiction and ultra-processed food addiction, EG set out to develop a treatment plan based on everything she learned over the years and through her experience and trainings.