AUTHOR=Hakam Lazuardi Imani , Hakam Dzikri Firmansyah , Wiryono Sudarso Kaderi , Rahadi Raden Aswin 

TITLE=The impact of sustainability literacy, social support, and attitudes towards innovation on sustainable energy consumption among Indonesian youth

JOURNAL=Frontiers in Sustainable Cities

VOLUME=Volume 7 - 2025

YEAR=2025

URL=https://www.frontiersin.org/journals/sustainable-cities/articles/10.3389/frsc.2025.1606031

DOI=10.3389/frsc.2025.1606031

ISSN=2624-9634

ABSTRACT=Sustainable energy consumption has become an essential goal in addressing climate change and reducing environmental degradation. Despite increasing awareness, behavioural change toward sustainable energi use, especially among youth, remains limited. Existing studies often focus on either individual knowledge or social environments in isolation, leaving a gap in understanding how sustainability literacy and social support jointly influence sustainable energy consumption behaviour. This study aims to explore these relationships in an educational context, focusing on university students as future agents of sustainable transformation. This research employed a quantitative approach using Covariance-Based Structural Equation Modeling (CB-SEM). Data were collected from 337 undergraduate students enrolled in business and economics programs at three Indonesian universities. The analysis examined the direct effects of sustainability literacy and social support on sustainable energy consumption behaviour. The findings reveal that both sustainability literacy and social support significantly and positively impact students’ sustainable energy consumption behaviour. Sustainability literacy equips students with knowledge to make informed energy choices, while social support reinforces these choices through motivation and affirmation from peers and social networks. These results highlight the importance of combining educational interventions and social reinforcement to foster behavioural change. Universities play a strategic role in embedding sustainability knowledge and cultivating supportive communities that enable sustainable lifestyles.