About this Research Topic
Obesity and nutrition-related non-communicable diseases are considered one of the most pressing public health challenges in developed countries - and increasingly so in developing countries - particularly where children are concerned. This has been reflected in research and policies on food safety, public health, nutrition education, and agrifood markets. As part of the efforts to identify factors that require addressing, there is growing interest in the role that the marketing tools applied in food retail food stores and restaurants plays in affecting the consumer environment and promoting or hampering nutrition quality. Examples of how they can influence nutrition are linked to the use of promotions (e.g., temporary price reduction, multibuys), television advertising, provision of packaging nutritional information, or the introduction of new products. There is the need for a better understanding of the role of factors such as consumers’ socio-demographics, values and beliefs, and food products attributes such as price, taste or convenience, that determine the response to these marketing tools, which may limit or perpetuate their power in influencing food choice and nutrition.
Controversy remains about how the food environment can affect food choice and nutrition. The present research topic in Frontiers in Nutrition invites submissions using state-of-the art methods and focusing specifically on how marketing tools may affect consumers’ demand and nutrition quality. In particular, the interest is on empirical studies that contribute to different scientific areas such as big data analytics in the retail industry, behavioral studies of influences on food choice, choice experiments highlighting the impact on nutrition.
The following Research Topic calls for Original Research and Review articles focusing on:
• The effects of advertising on the choice of healthy (e.g., fruits and vegetables) and discretionary foods.
• The effects of marketing promotions on consumers’ food choices.
• The effects of the provision of information (e.g., labeling) on retailers and consumer food choices.
• The effects of the introduction of new products on consumers’ choice and nutrition quality.
• The nutritional effects brought by Covid-19.
Keywords: in-store marketing, new products, claims and labelling, consumers’ response, food advertising
Important Note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.