Research Topic

Consumer Psychology and Corporate Social Responsibility in the post COVID-19 Era

About this Research Topic

The COVID-19 global pandemic has had a profound impact on the global business community. Amidst the ongoing crisis, countries around the world are opening up again to a business world in which both consumer behaviors and company practices have started to change. Consumer behavior is being driven by new personal circumstances, such as changes in discretionary income and spare time, which are causing consumers to reconsider their values, priorities and sentiments in buying products and brands. These changes have important consequences for companies that, in the face of this new consumption context, need to adjust their strategic decisions. Numerous companies, for example, are using corporate social responsibility (CSR) to demonstrate their commitment to fighting against COVID-19 and alleviating the negative consequences of the pandemic for their stakeholders. CSR is therefore expected to again become a core issue for managers and researchers in the post-pandemic era.

In light of the new reality, it is crucial for the scientific community to study reactions to the COVID-19 global pandemic that may lead to changes in consumer psychology and behavior, especially in terms of the central role that CSR can play in the reconstruction of business opportunities and international economies. More precisely, this Research Topic aims to examine the different approaches to consumer psychology and consumer behavior that may explain responses to CSR during the COVID-19 scenario and the post-pandemic era. One of the exciting developments here is the great opportunity for businesses to shift towards more genuine and authentic CSR that contributes to addressing urgent social and environmental challenges. Consumers, meanwhile, are becoming more exigent and are demanding more meaningful action and ethical behavior from companies. Accordingly, He and Harris have indicated the following as potentially fruitful lines of inquiry: What might be the long-term impact of COVID-19 on CSR initiatives and consumer ethical decision-making? What are the opportunities and challenges for CSR? Will the short-term change in consumer habits leads to sustained, long-term shifts in consumer ethical behavior? How will the pandemic change marketing practices?

Potential themes may include (but are not limited to):

· Consumer perceptions, sentiments and behavior
· CSR, sustainability and the UN sustainable development goals
· Changes in consumer psychology and behavior in response to CSR during and after the COVID-19 crisis
· The role of consumer psychology and CSR in determining new purchasing habits
· Corporate responses to global threats to economic, social and environmental sustainability imposed by the COVID-19 outbreak
· The challenges and opportunities for CSR development after the pandemic
· The challenges and opportunities for CSR management and communication in the post COVID-19 era


Keywords: consumer, corporate social responsibility, CSR, consumer psychology, consumer behavior


Important Note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.

The COVID-19 global pandemic has had a profound impact on the global business community. Amidst the ongoing crisis, countries around the world are opening up again to a business world in which both consumer behaviors and company practices have started to change. Consumer behavior is being driven by new personal circumstances, such as changes in discretionary income and spare time, which are causing consumers to reconsider their values, priorities and sentiments in buying products and brands. These changes have important consequences for companies that, in the face of this new consumption context, need to adjust their strategic decisions. Numerous companies, for example, are using corporate social responsibility (CSR) to demonstrate their commitment to fighting against COVID-19 and alleviating the negative consequences of the pandemic for their stakeholders. CSR is therefore expected to again become a core issue for managers and researchers in the post-pandemic era.

In light of the new reality, it is crucial for the scientific community to study reactions to the COVID-19 global pandemic that may lead to changes in consumer psychology and behavior, especially in terms of the central role that CSR can play in the reconstruction of business opportunities and international economies. More precisely, this Research Topic aims to examine the different approaches to consumer psychology and consumer behavior that may explain responses to CSR during the COVID-19 scenario and the post-pandemic era. One of the exciting developments here is the great opportunity for businesses to shift towards more genuine and authentic CSR that contributes to addressing urgent social and environmental challenges. Consumers, meanwhile, are becoming more exigent and are demanding more meaningful action and ethical behavior from companies. Accordingly, He and Harris have indicated the following as potentially fruitful lines of inquiry: What might be the long-term impact of COVID-19 on CSR initiatives and consumer ethical decision-making? What are the opportunities and challenges for CSR? Will the short-term change in consumer habits leads to sustained, long-term shifts in consumer ethical behavior? How will the pandemic change marketing practices?

Potential themes may include (but are not limited to):

· Consumer perceptions, sentiments and behavior
· CSR, sustainability and the UN sustainable development goals
· Changes in consumer psychology and behavior in response to CSR during and after the COVID-19 crisis
· The role of consumer psychology and CSR in determining new purchasing habits
· Corporate responses to global threats to economic, social and environmental sustainability imposed by the COVID-19 outbreak
· The challenges and opportunities for CSR development after the pandemic
· The challenges and opportunities for CSR management and communication in the post COVID-19 era


Keywords: consumer, corporate social responsibility, CSR, consumer psychology, consumer behavior


Important Note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.

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Submission Deadlines

30 November 2020 Abstract
31 March 2021 Manuscript

Participating Journals

Manuscripts can be submitted to this Research Topic via the following journals:

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Topic Editors

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Submission Deadlines

30 November 2020 Abstract
31 March 2021 Manuscript

Participating Journals

Manuscripts can be submitted to this Research Topic via the following journals:

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