Research Topic

Personalizing Persuasive Technologies to Increase Efficacy

About this Research Topic

We are pleased to announce this Research Topic that stems from and is developed in collaboration with the ADAPPT 2021 workshop in this year's UMAP conference.


Persuasive technologies have become a very popular motivational tool to change behaviors in various domains such as education, health, commerce, energy conservation, to mention but a few. Persuasive technology is an interactive system intentionally designed to change human behaviors and attitudes through persuasion and social influence without manipulation, deception, or coercion. However, research shows that adapting and personalizing persuasive technologies has the potential to improve their motivational appeal and effectiveness in fostering behavior change. For example, persuasive strategies suitable for motivating the behavior change of one individual or target group may not be appropriate for motivating a similar behavior change of another individual or target group. Hence, there is a need to personalize persuasive technologies to different individuals or target groups rather than adopt a one-size-fits-all approach, which, research has shown, is ineffective. Particularly, demographic factors such as gender, age, culture, personality traits, etc., can be used as a personalization mechanism to tailor persuasive technologies to different target groups. At an individual level, persuasive technologies can be adapted to different users with different profiles in real-time by leveraging their respective dynamic user models and interactions with the persuasive system. However, much work still needs to be done to advance the field of adaptive and personalized persuasive technologies. 



In this Research Topic, we focus on personalizing and adapting persuasive technologies to different individuals and user groups in various domains including, but not limited to, health, education, commerce, energy conservation, social media, tourism, entertainment, etc. The scope and topics of interest of the Research Topic include, but are not limited to, the following: 


• Frameworks and models for developing personalized persuasive technologies.

• Objective and subjective approaches to personalizing persuasive technologies.

• Methods and Metrics for evaluating the effectiveness of personalized persuasive technology.

• Long-term evaluation and evidence of long-term effects of personalized persuasive technology.

• Systematically investigating and highlighting the difference between system-controlled personalization and user-controlled personalization.

• The relationships between individual characteristics and effectiveness of various persuasive technology features.

• How to balance the cost and benefit of personalizing persuasive technology (the level of personalization required for a maximum return on investment).

• How to develop ethical and privacy-sensitive personalized persuasive technology.

• What do we personalize (e.g., the persuasive strategies, approaches, or end-goals)?


Keywords: persuasive technology, personalization, human-computer interaction, personalizing persuasive technologies


Important Note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.

We are pleased to announce this Research Topic that stems from and is developed in collaboration with the ADAPPT 2021 workshop in this year's UMAP conference.


Persuasive technologies have become a very popular motivational tool to change behaviors in various domains such as education, health, commerce, energy conservation, to mention but a few. Persuasive technology is an interactive system intentionally designed to change human behaviors and attitudes through persuasion and social influence without manipulation, deception, or coercion. However, research shows that adapting and personalizing persuasive technologies has the potential to improve their motivational appeal and effectiveness in fostering behavior change. For example, persuasive strategies suitable for motivating the behavior change of one individual or target group may not be appropriate for motivating a similar behavior change of another individual or target group. Hence, there is a need to personalize persuasive technologies to different individuals or target groups rather than adopt a one-size-fits-all approach, which, research has shown, is ineffective. Particularly, demographic factors such as gender, age, culture, personality traits, etc., can be used as a personalization mechanism to tailor persuasive technologies to different target groups. At an individual level, persuasive technologies can be adapted to different users with different profiles in real-time by leveraging their respective dynamic user models and interactions with the persuasive system. However, much work still needs to be done to advance the field of adaptive and personalized persuasive technologies. 



In this Research Topic, we focus on personalizing and adapting persuasive technologies to different individuals and user groups in various domains including, but not limited to, health, education, commerce, energy conservation, social media, tourism, entertainment, etc. The scope and topics of interest of the Research Topic include, but are not limited to, the following: 


• Frameworks and models for developing personalized persuasive technologies.

• Objective and subjective approaches to personalizing persuasive technologies.

• Methods and Metrics for evaluating the effectiveness of personalized persuasive technology.

• Long-term evaluation and evidence of long-term effects of personalized persuasive technology.

• Systematically investigating and highlighting the difference between system-controlled personalization and user-controlled personalization.

• The relationships between individual characteristics and effectiveness of various persuasive technology features.

• How to balance the cost and benefit of personalizing persuasive technology (the level of personalization required for a maximum return on investment).

• How to develop ethical and privacy-sensitive personalized persuasive technology.

• What do we personalize (e.g., the persuasive strategies, approaches, or end-goals)?


Keywords: persuasive technology, personalization, human-computer interaction, personalizing persuasive technologies


Important Note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.

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Submission Deadlines

30 June 2021 Abstract
30 November 2021 Manuscript

Participating Journals

Manuscripts can be submitted to this Research Topic via the following journals:

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Topic Editors

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Submission Deadlines

30 June 2021 Abstract
30 November 2021 Manuscript

Participating Journals

Manuscripts can be submitted to this Research Topic via the following journals:

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