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Animal production and consumption is implicated in environmental issues including climate change, deforestation, and water pollution; public health issues including emerging diseases and antibiotic resistance; and animal welfare issues relating to selectively bred animals, painful mutilations, and the ...

Animal production and consumption is implicated in environmental issues including climate change, deforestation, and water pollution; public health issues including emerging diseases and antibiotic resistance; and animal welfare issues relating to selectively bred animals, painful mutilations, and the suppression of natural behaviours.

Behavioural researchers can play a key role in mitigating these issues by developing interventions to reduce consumption of animal products. Examples include modelling theories of behaviour change, developing tools to help people reduce their meat consumption, assessing attitudes towards policy changes around meat reduction, and evaluating nudges to increase selection of plant foods.

This Research Topic welcomes papers focusing on behavioural research that evaluates, generates, or tests methods to reduce consumption of animal products and/or promote consumption of plant-based products. Products can include a variety of food consumables. Example studies may include empirical studies on meat reduction interventions, social research on alternative proteins including cultured meat, or theoretical studies relating to food behaviour change. All papers should present new empirical data or be framed from an explicitly empirical perspective. Empirical studies may be experimental, correlational, or qualitative. Papers that sample from diverse populations, use well-powered designs, and are pre-registered are particularly welcome.

Keywords: Meat, animal products, Vegetarianism, Veganism, meat reduction, alternative proteins


Important Note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.

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