About this Research Topic
The term "Bottom of the Pyramid" (BoP) generally describes the population that has low earnings. Earlier research concentrated on increasing the BoP community's living conditions by stimulating consumption, neglecting the potential benefit of BoP entrepreneurship. In fact, growing numbers of BoP members are actively involved in local entrepreneurial activity making them both important entrepreneurs and value creators. The study to stimulate BoP entrepreneurial motivation is important because BoP entrepreneurship has a favorable impact on regional poverty alleviation and the region's endogenous development capacity. Unlike “Top of the Pyramid” or elite entrepreneurship, BoP entrepreneurship is constrained by both the internal social system (e.g., social capital, access to information, management, and technology) and the external environment (e.g., transportation, trading system, and supply chain). In response to these limitations, BoP members are more likely to demonstrate entrepreneurial endeavors to success. This provides a solid practical foundation for investigating BoP's entrepreneurial psychology and behavior.
BoP members from various backgrounds (e.g., scholars, government officials, low-income groups, and large enterprises) have been engaged in BoP entrepreneurship. The potential influence, restrictions, and success mechanisms of BoP entrepreneurship have been extensively discussed. However, the BoP entrepreneurship environment is changing due to the widespread mobile Internet usage in less developed areas, increased community attention and encouragement for BoP entrepreneurship, large e-commerce platforms seeking business partners in underdeveloped areas, and increased profit returning for entrepreneurs (from urban to rural areas). This necessitates a re-examination of BoP entrepreneurs' psychological response, intention, and behavior reflection as well. Will the shift in the BoP environment have an impact on the BoP entrepreneurs' psychological expectations? What are the potential consequences of these changes for BoP community’s entrepreneurial intentions and behaviors? The purpose of the project is to explore BoP entrepreneurial psychology and behavior under the dynamic BoP environment in order to further advance organizational decision-making for policymakers.
We encourage high-quality original studies that examine the entrepreneurial activities and behaviors of BoP entrepreneurs from a psychological perspective. Case studies, empirical research, qualitative comparative analysis, and opinions and comments on this research topic are all welcome. These articles may be of use in addressing the psychological aspects of BoP entrepreneurship. We also welcome articles on the following topics:
1. The entrepreneurial psychological traits of BoP individuals
2. The entrepreneurial motivation/intention of BoP individuals
3. The process and mode of BoP entrepreneurship
4. BoP entrepreneurship's contribution
5. The link between BoP entrepreneurs and local endogenous development
6. The influence of outside (e.g., governments, non-profit organizations) assistance on BoP entrepreneurship
BoP members from various backgrounds (e.g., scholars, government officials, low-income groups, and large enterprises) have been engaged in BoP entrepreneurship. The potential influence, restrictions, and success mechanisms of BoP entrepreneurship have been extensively discussed. However, the BoP entrepreneurship environment is changing due to the widespread mobile Internet usage in less developed areas, increased community attention and encouragement for BoP entrepreneurship, large e-commerce platforms seeking business partners in underdeveloped areas, and increased profit returning for entrepreneurs (from urban to rural areas). This necessitates a re-examination of BoP entrepreneurs' psychological response, intention, and behavior reflection as well. Will the shift in the BoP environment have an impact on the BoP entrepreneurs' psychological expectations? What are the potential consequences of these changes for BoP community’s entrepreneurial intentions and behaviors? The purpose of the project is to explore BoP entrepreneurial psychology and behavior under the dynamic BoP environment in order to further advance organizational decision-making for policymakers.
We encourage high-quality original studies that examine the entrepreneurial activities and behaviors of BoP entrepreneurs from a psychological perspective. Case studies, empirical research, qualitative comparative analysis, and opinions and comments on this research topic are all welcome. These articles may be of use in addressing the psychological aspects of BoP entrepreneurship. We also welcome articles on the following topics:
1. The entrepreneurial psychological traits of BoP individuals
2. The entrepreneurial motivation/intention of BoP individuals
3. The process and mode of BoP entrepreneurship
4. BoP entrepreneurship's contribution
5. The link between BoP entrepreneurs and local endogenous development
6. The influence of outside (e.g., governments, non-profit organizations) assistance on BoP entrepreneurship
Keywords: Bottom of the Pyramid (BoP), BoP policy, entrepreneurial psychology, entrepreneurial behavior, entrepreneurial intention, BoP entrepreneurship
Important Note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.
