About this Research Topic
New technologies such as 360 photo and video capturing and other 3D volumetric rendering techniques, the Internet of Things (IoT), Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR) are bringing unprecedented potential improvements and additions to the Cultural Heritage and Hospitality & Tourism Industry, with potentially huge impacts to the way these domains currently function and how researchers, Cultural Heritage and hospitality organizations and tourists access and experience cultural heritage, for research or holidays and leisure. These technologies combined with each other, will be capable of revolutionizing many sectors. There are certainly many use-cases within this broad field of Emerging Technologies and Innovation for Cultural Heritage, Hospitality & Tourism Industry application areas, ranging from: Improvements to the preservation of cultural heritage data in the form of visual and 3D objects/spatial analysis and restauration information, with multi-user annotations and flexible import/export/share functions, and universal format for equal access, flexible search and store functions, workflow and information dissemination for booking visits, options for different arrangements in hosting and serving tourist; delivering virtual pre-views and real and augmented experiences to tourists and students or preservers of cultural heritage artifacts; providing tourists, etc with Cultural Heritage explorations, real and virtual excursions, including cultural and historical background information displays; and Big-data analysis of tourist behaviours and responses to the Cultural Heritage experience, with the aim of improving and personalizing the Hospitality & Tourism offers and experiences.
Because this is such a large, young and quickly developing field, we do not have a concise overview of the best user experience solutions, the best user-interfaces or the best data-sharing protocols. Furthermore, our understanding of the application areas within Cultural Heritage and the Hospitality & Tourism Industry, for which these combined technologies promise to be so suitable, is still expanding. The main purposes of this Research Topic are to allow researchers, software developers and practitioners to showcase novel use-cases and applications, present empirical research results from user-centered qualitative and quantitative experiments of these new applications, and facilitate a discussion forum to explore the latest trends in new VR/AR/AI/IoT applications for the Cultural Heritage, Hospitality & Tourism sectors.
Scope and Interests
VR/AR applications, including in combination with AI/IoT technologies, will impact the Hospitality & Tourism Industry and/or the Cultural Heritage domain. Development of these fields is very important because it will fundamentally change how we conduct business and management of resources, which has far-reaching consequences from economic and organizational effects to cultural, experiential and educational. It is important to monitor and understand these effects from a business and societal point of view.
The topics of interest for this Research Topic include, but are not limited to the following:
• VR/AR applications and technologies for the Cultural Heritage, Hospitality & Tourism sectors,
• VR/AR applications in combination with AI/IoT for the Cultural Heritage Hospitality & Tourism sectors,
• Evaluations of VR/AR applications of the Cultural Heritage and Hospitality & Tourism Industry use-cases,
• Reviews of the implications of these new VR/AR/AI/IoT technologies and application on the Cultural Heritage and Hospitality & Tourism Industry in terms of organizational, cultural, societal and global impacts.
Keywords: Virtual Reality, Augmented Reality, 3D Objects, Cultural Heritage, Tourism
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