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NSF I-Corps 2014 Michigan Cohort Team 341: Lessons Learned Video

NSF I-Corps 2014 Michigan Cohort Team 341: Lessons Learned Video

Rutgers University's Dr. Elizabeth Torres (Principal Investigator), Jillian Nguyen (Entrepreneurial Lead), and Dr. Sam Kongsamut (Industry Mentor) take us through the customer discovery journey after 113 interviews in the autism ecosystem. This was part of the activities of team 341 at the NSF I-Corps class August 2014, Michigan Cohort team 341. The purpose of this course was to convert our scientific invention into an innovation with the purpose of creating start-up companies that stimulate our economy and have societal impact. We used the lean start-up model invented by Steve Blank and others. Our "get out of the building" exercise paid off after 113 interviews. We plan to move on with our company creation in the near future, but for now we decided for a no-go/not yet step.

Filming date: 20 Aug 2014

Location: Rutgers University and NYC greater areas

Contributors/Organisations: Jillian Nguyen, Sam Kongsamut and Elizabeth B Torres, Rutgers University, Sensory-Motor Integration Lab

Keywords: Autism Spectrum Disorders, Occupational Health, Occupational Medicine, Occupational Therapy, customer segment, ecosystem, business model canvas, lean start up model, customer discovery

Posted by: Elizabeth B Torres

Posted on: 01 Sep 2014

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