Research Topic

Panic Buying: Human Psychology and Environmental Influence

About this Research Topic

Panic buying is an emerging area of research. Although the COVID-19 pandemic has made it more prevalent, it can be traced back prior to the current circumstances. However, very little evidence could be traced focusing on its multiple perspectives. The available evidence suggests it is a special situation, one ...

Panic buying is an emerging area of research. Although the COVID-19 pandemic has made it more prevalent, it can be traced back prior to the current circumstances. However, very little evidence could be traced focusing on its multiple perspectives. The available evidence suggests it is a special situation, one which is superficially and sparsely researched. Therefore, we aimed to discuss the different perspectives of panic buying comprehensively as much as possible, and draw valuable attention towards its various aspects, which in turn can be used as a reference point for stakeholders.

This Research Topic aims to discuss its historical perspectives, psychological explanations, sociological aspects, marketing dimensions, economics, supply chain management, industrial buying behavior, regional distributions and variation, disaster and emergency preparedness, role of digital and social media and preventive strategies. This Research Topic will be the first of its kind to approach organizing the possible thoughts on different perspectives of panic buying which is supposed to open a new avenue of research for the stakeholders. It could be a useful tool for policymakers to prevent as well as manage panic buying events in the future if such an emergency arises. It will also be taking media representatives into account to educate the public at large.

Topic submission themes may include:
• Historical perspectives: How panic buying evolves over time and from different locations
• Psychological explanations: What makes people indulge in panic buying
• Sociological aspects: How societal structures influence panic buying
• Marketing dimensions: Challenges, scope, and coping with panic buying
• Economics: How economics influence panic buying
• Supply chain management: Role on and challenges of supply chain to cope with panic buying
• Industrial buying behavior: How industrial sectors are affected and effective ways to handle the problem.
• Role of digital and social media: How digital media influences panic buying and how digital media can be used in controlling panic buying
• Disaster preparedness and panic buying: Why and how
• Preventive strategies: Holistically how it can be managed


Keywords: Panic buying, Buying psychology, Consumer Psychology, Public health emergency, Digital media


Important Note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.

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