Research Topic

Revisiting Cross-Cultural Comparison on International Business: Challenges and Opportunities

About this Research Topic

Cultural dimensions provide a basis for scientific comparisons across cultures. Various cultural models have been distilled and developed, from the five-dimension-construct by Hofstede, the seven-dimension-construct by Schwartz, to the nine-dimension-construct by GLOBE project. Such classic work has greatly revolutionized cultural psychology and culturally related research, particularly International Business (IB). However, recent cross-cultural findings on IB were inconsistent and even contradictory, making the explanations or inferences based on the cultural dimensions feeble. In the article of celebrating 50 years of the Journal of Cross-Cultural Psychology, the Editor emphasized that in today’s world, we should still work hard on evaluating cultural differences to contribute to international communication and interaction. This raises a series of questions: How can we enhance the prediction precision of cultural models? Are there any new constructs to unpack cultural differences? How may new constructs of culture affect IB? What is the nomological network between new constructs and old ones?

To this end, this Research Topic aims to provide a forum for researchers interested in culture and IB, to publish thought-provoking leading-edge research that addresses business interaction across cultures, to dig out innovative ideas from psychology or adjacent disciplines for advancing our understanding. Both empirical and theoretical papers are welcome.

Contributions may include, but are not limited to studies concerning:
- Cross-cultural theory and research methods
- Culture and comparative business studies (e.g., global trade, transnational marketing, organizational behaviors, and business communications)
- Culture and consumer behavior
- Cross-cultural comparison of social cognition and information processing
- Cross-cultural comparison on judgment and decision making
- Detecting the boundaries of cultural effects


Keywords: culture, social cognition, international business, management, consumer behavior


Important Note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.

Cultural dimensions provide a basis for scientific comparisons across cultures. Various cultural models have been distilled and developed, from the five-dimension-construct by Hofstede, the seven-dimension-construct by Schwartz, to the nine-dimension-construct by GLOBE project. Such classic work has greatly revolutionized cultural psychology and culturally related research, particularly International Business (IB). However, recent cross-cultural findings on IB were inconsistent and even contradictory, making the explanations or inferences based on the cultural dimensions feeble. In the article of celebrating 50 years of the Journal of Cross-Cultural Psychology, the Editor emphasized that in today’s world, we should still work hard on evaluating cultural differences to contribute to international communication and interaction. This raises a series of questions: How can we enhance the prediction precision of cultural models? Are there any new constructs to unpack cultural differences? How may new constructs of culture affect IB? What is the nomological network between new constructs and old ones?

To this end, this Research Topic aims to provide a forum for researchers interested in culture and IB, to publish thought-provoking leading-edge research that addresses business interaction across cultures, to dig out innovative ideas from psychology or adjacent disciplines for advancing our understanding. Both empirical and theoretical papers are welcome.

Contributions may include, but are not limited to studies concerning:
- Cross-cultural theory and research methods
- Culture and comparative business studies (e.g., global trade, transnational marketing, organizational behaviors, and business communications)
- Culture and consumer behavior
- Cross-cultural comparison of social cognition and information processing
- Cross-cultural comparison on judgment and decision making
- Detecting the boundaries of cultural effects


Keywords: culture, social cognition, international business, management, consumer behavior


Important Note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.

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Submission Deadlines

10 February 2021 Manuscript

Participating Journals

Manuscripts can be submitted to this Research Topic via the following journals:

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Topic Editors

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Submission Deadlines

10 February 2021 Manuscript

Participating Journals

Manuscripts can be submitted to this Research Topic via the following journals:

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