In recent years, public health crises such as the COVID-19 pandemic have deeply revamped the agenda of health communication research, compelling scholars to revisit the theories, methodologies, and practices of the field in a global context. Against this backdrop, it seems particularly imperative to rethink some new questions, including why a global pandemic has instead exacerbated de-globalization, whether the Western-centered discourses and governance models still have sufficient external validity in addressing current health issues, and what role emerging communication technologies play in shaping global health communication.
Admittedly, the conventionally unidirectional pattern of diffusion of innovation appears increasingly incompetent in delineating the ways in which context-tailored health policies are developed and applied. Instead, health management models that were explored and formulated by developing countries or once marginalized regions based on their own forms of social organization and mobilization, cultural traditions, and belief systems, have accumulated ample practical experiences, awaiting more scholarly attention and theoretical construction.
The aim of this Research Topic is to rethink health communication from a global perspective. In the specific, the guest editors invite theoretical and empirical contributions that conceptualize and theorize health communication; revisit classical theories and methodologies in health communication research within different cultural contexts; analyze discourses of health communication in different cultural settings; and examine the role of emerging communication technologies in shaping the communication of health issues, tobacco control, and the localization, globalization, and glocalization of health communication.
Contributions in the areas of medicine, political communication, science communication, science and technology studies, and internet governance research are also welcome.
Possible topics include, but are not limited to, the following:
• glocalization of health communication case studies
• theories and methodologies of global health communication
• global health communication strategies (e.g., tobacco control)
• health information and persuasion (e.g., misinformation and message design)
• intercultural discourses of global health
• digital health communication (e.g., e-health, m-health, and tele-health).
The use of quantitative, qualitative, or mixed methods is welcome, as is interdisciplinary research at the intersection of communication and medicine, nutrition science, political science, sociology, philosophy, international relations and affairs, and epidemiology.
In recent years, public health crises such as the COVID-19 pandemic have deeply revamped the agenda of health communication research, compelling scholars to revisit the theories, methodologies, and practices of the field in a global context. Against this backdrop, it seems particularly imperative to rethink some new questions, including why a global pandemic has instead exacerbated de-globalization, whether the Western-centered discourses and governance models still have sufficient external validity in addressing current health issues, and what role emerging communication technologies play in shaping global health communication.
Admittedly, the conventionally unidirectional pattern of diffusion of innovation appears increasingly incompetent in delineating the ways in which context-tailored health policies are developed and applied. Instead, health management models that were explored and formulated by developing countries or once marginalized regions based on their own forms of social organization and mobilization, cultural traditions, and belief systems, have accumulated ample practical experiences, awaiting more scholarly attention and theoretical construction.
The aim of this Research Topic is to rethink health communication from a global perspective. In the specific, the guest editors invite theoretical and empirical contributions that conceptualize and theorize health communication; revisit classical theories and methodologies in health communication research within different cultural contexts; analyze discourses of health communication in different cultural settings; and examine the role of emerging communication technologies in shaping the communication of health issues, tobacco control, and the localization, globalization, and glocalization of health communication.
Contributions in the areas of medicine, political communication, science communication, science and technology studies, and internet governance research are also welcome.
Possible topics include, but are not limited to, the following:
• glocalization of health communication case studies
• theories and methodologies of global health communication
• global health communication strategies (e.g., tobacco control)
• health information and persuasion (e.g., misinformation and message design)
• intercultural discourses of global health
• digital health communication (e.g., e-health, m-health, and tele-health).
The use of quantitative, qualitative, or mixed methods is welcome, as is interdisciplinary research at the intersection of communication and medicine, nutrition science, political science, sociology, philosophy, international relations and affairs, and epidemiology.
