Research Topic

The Future of Sport Business

About this Research Topic

Although it has been argued that the business of sport is limited to the front office of those who run the management and marketing of sport organisations, where value is created (and hence business developed) extends across the whole of the value chain of sport. The future of sport business will be as much determined by advancements in artificial intelligence, machine learning and sophisticated (fan and performance) data analytics as it will be through application and sourcing of new business models, revenue streams, management approaches, and strategic partnerships. With a focus on how it impacts the business of sport, in this research topic we endeavor to cover a wide range of issues that will strongly influence the future production and consumption of elite and community sport offerings.

Without wanting to downplay the impact of the current COVID19 crisis, it is not our intention to position the future of sport business in context of the pandemic. Without a doubt is the pandemic forcing the leaders in sport organisations to seriously consider their current business models, and make them more failproof for the future, but it can be argued that ‘sport will be sport’ when it comes to the action on the field. Demand for participation in or viewing of sport is probably going to recover to pre-pandemic levels, and with that in mind, continues to develop as influenced by the major trends of our time. We seek to explore the impact of (changes in) economic, technological, ecological, demographic, political and social conditions of or on humans on how sport will be consumed in the future.

We aim to publish a collection of articles (Original Research, Review, Mini Review, Perspective, Conceptual analysis and Opinion) that will advance knowledge about the ways in which the business of sport (models, systems, governance, supply chain) will develop globally and how (new)value is created through the production and consumption of sport. Topics of interest include, but are not limited to:
1. New sport business models during the 4th industrial revolution
2. The changing role of community sport participation across the globe
3. Engaging with the sport fan through distribution and delivery of professional sport - live, in stadium, virtual, social media, augmented reality, virtual reality etc.
4. Innovations in the production and delivery of elite/high performance sport - data analytics, bio engineering, doping, nano technology etc.
5. Changes in sport management and governance – the changing roles of government, public sector, private sector, sources of funding, policy development, infrastructure provision, roles of sport governing bodies and federations, and safeguarding the integrity of sport


Keywords: sport business, future, sport governance, sport technology, sport data


Important Note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.

Although it has been argued that the business of sport is limited to the front office of those who run the management and marketing of sport organisations, where value is created (and hence business developed) extends across the whole of the value chain of sport. The future of sport business will be as much determined by advancements in artificial intelligence, machine learning and sophisticated (fan and performance) data analytics as it will be through application and sourcing of new business models, revenue streams, management approaches, and strategic partnerships. With a focus on how it impacts the business of sport, in this research topic we endeavor to cover a wide range of issues that will strongly influence the future production and consumption of elite and community sport offerings.

Without wanting to downplay the impact of the current COVID19 crisis, it is not our intention to position the future of sport business in context of the pandemic. Without a doubt is the pandemic forcing the leaders in sport organisations to seriously consider their current business models, and make them more failproof for the future, but it can be argued that ‘sport will be sport’ when it comes to the action on the field. Demand for participation in or viewing of sport is probably going to recover to pre-pandemic levels, and with that in mind, continues to develop as influenced by the major trends of our time. We seek to explore the impact of (changes in) economic, technological, ecological, demographic, political and social conditions of or on humans on how sport will be consumed in the future.

We aim to publish a collection of articles (Original Research, Review, Mini Review, Perspective, Conceptual analysis and Opinion) that will advance knowledge about the ways in which the business of sport (models, systems, governance, supply chain) will develop globally and how (new)value is created through the production and consumption of sport. Topics of interest include, but are not limited to:
1. New sport business models during the 4th industrial revolution
2. The changing role of community sport participation across the globe
3. Engaging with the sport fan through distribution and delivery of professional sport - live, in stadium, virtual, social media, augmented reality, virtual reality etc.
4. Innovations in the production and delivery of elite/high performance sport - data analytics, bio engineering, doping, nano technology etc.
5. Changes in sport management and governance – the changing roles of government, public sector, private sector, sources of funding, policy development, infrastructure provision, roles of sport governing bodies and federations, and safeguarding the integrity of sport


Keywords: sport business, future, sport governance, sport technology, sport data


Important Note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.

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Submission Deadlines

19 February 2021 Manuscript
19 March 2021 Manuscript Extension

Participating Journals

Manuscripts can be submitted to this Research Topic via the following journals:

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Topic Editors

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Submission Deadlines

19 February 2021 Manuscript
19 March 2021 Manuscript Extension

Participating Journals

Manuscripts can be submitted to this Research Topic via the following journals:

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