The ubiquity of technology in our everyday life has led to a drastic increase in the number of decisions we make in a digital environment. The digital environment, as an undeniably influential medium, has generated impactful changes in decision-making culture compared to the pre-digital era. The changes made during this time manifest in various forms of decision and choice situations. In particular, the malleability of the digital environment allows the design of relatively minor changes to decision frames that can easily modulate decision outcomes - "nudges". "Nudging" is a concept from behavioral economics that describes how relatively minor changes to the decision environment (e.g., changing a default choice option) influence decision outcomes — which often remain unnoticed by the decision-maker. Digital nudging refers to a subtle persuasion technique in a digital environment. More specifically, digital nudging can occur in decision situations constructed via a user interface (UI) of software applications that are designed to nudge users' decisions towards a desirable choice.
The goal of this Research Topic is to bring together some of the latest research applying digital nudging to the field of psychology, behavioral economics, and related areas. Given the still rather nascent stage of this intersection, the present collection of articles is aimed to establish a platform for applying digital nudges, both, in research and applied interventions (e.g., public policy; consumer). By addressing multidisciplinary fundamental and applied research on digital nudging, we hope to open new dialogues about the importance of nudges in the digital environment when digital technology is beyond doubt a fundamental part of our life.
Article Types Accepted: Original Research; Systematic Review; Brief Research Report; Community Case Study; Hypothesis and Theory; Methods.
The ubiquity of technology in our everyday life has led to a drastic increase in the number of decisions we make in a digital environment. The digital environment, as an undeniably influential medium, has generated impactful changes in decision-making culture compared to the pre-digital era. The changes made during this time manifest in various forms of decision and choice situations. In particular, the malleability of the digital environment allows the design of relatively minor changes to decision frames that can easily modulate decision outcomes - "nudges". "Nudging" is a concept from behavioral economics that describes how relatively minor changes to the decision environment (e.g., changing a default choice option) influence decision outcomes — which often remain unnoticed by the decision-maker. Digital nudging refers to a subtle persuasion technique in a digital environment. More specifically, digital nudging can occur in decision situations constructed via a user interface (UI) of software applications that are designed to nudge users' decisions towards a desirable choice.
The goal of this Research Topic is to bring together some of the latest research applying digital nudging to the field of psychology, behavioral economics, and related areas. Given the still rather nascent stage of this intersection, the present collection of articles is aimed to establish a platform for applying digital nudges, both, in research and applied interventions (e.g., public policy; consumer). By addressing multidisciplinary fundamental and applied research on digital nudging, we hope to open new dialogues about the importance of nudges in the digital environment when digital technology is beyond doubt a fundamental part of our life.
Article Types Accepted: Original Research; Systematic Review; Brief Research Report; Community Case Study; Hypothesis and Theory; Methods.