Drawing Multimodality's Bigger Picture: Metalanguages and Corpora for Multimodal Analyses

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22 February 2024

The present contribution exemplifies current models for argument reconstruction on an environmental protection print-ad, identifying deficits in the way the models account for multimodal argumentation. Based on this critical review, three general research perspectives are suggested for making argument reconstruction maximally multimodal: the reach and logic of semiotic modes, multimodal coherence, and genre-specific multimodal discourse structure.

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