Consumer Psychology in Tourism and Hospitality

121.5K

views

115

authors

33

articles

Consumer Psychology in Tourism and Hospitality

121.5K

views

115

authors

33

articles

Editors

5

Zhejiang Gongshang University

Southwestern University of Finance and Economics

Sun Yat-sen University

Zhejiang Gongshang University

University of Missouri

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With the development of technology and globalization, great changes occur in consumer behavior in tourism and hospitality. Such changes may be related to different factors, from the personal level to the social level. Meanwhile, in dramatic contexts such as COVID-19, some factors, more than others, have a more significant impact on consumer behavior. Consumer psychology provides a diversified and in-depth interpretation of consumer behaviors in tourism and hospitality. Papers from various product-consuming contests are welcome.

Classic psychology theories, such as Plog’s personality-based tourist classification, have reflected that consumer behaviors in tourism and hospitality are fundamentally driven by individuals’ psychology. However, more profound studies on consumer psychology are needed to keep up with the advances in tourism and hospitality research.

This Research Topic aims to explain the consuming phenomena in tourism and hospitality using the theories, concepts, or methods of psychology, and uncover the underlying psychological motivations behind the consumer behaviors in tourism and hospitality. We welcome submissions using quantitative, qualitative, or mixed methods from various fields.

Topics may include, but are not limited to:

the implicit and explicit destination attitudes;

the role of emotions in driving customers’ behaviors in tourism and hospitality;

the interaction of hotel staff and customers after Covid-19;

the antecedents and consequences of destination attachment;

the consuming psychology reflected by the contents of travel-related social media.

With the development of technology and globalization, great changes occur in consumer behavior in tourism and hospitality. Such changes may be related to different factors, from the personal level to the social level. Meanwhile, in dramatic contexts such as COVID-19, some factors, more than others, have a more significant impact on consumer behavior. Consumer psychology provides a diversified and in-depth interpretation of consumer behaviors in tourism and hospitality. Papers from various product-consuming contests are welcome.

Classic psychology theories, such as Plog’s personality-based tourist classification, have reflected that consumer behaviors in tourism and hospitality are fundamentally driven by individuals’ psychology. However, more profound studies on consumer psychology are needed to keep up with the advances in tourism and hospitality research.

This Research Topic aims to explain the consuming phenomena in tourism and hospitality using the theories, concepts, or methods of psychology, and uncover the underlying psychological motivations behind the consumer behaviors in tourism and hospitality. We welcome submissions using quantitative, qualitative, or mixed methods from various fields.

Topics may include, but are not limited to:

the implicit and explicit destination attitudes;

the role of emotions in driving customers’ behaviors in tourism and hospitality;

the interaction of hotel staff and customers after Covid-19;

the antecedents and consequences of destination attachment;

the consuming psychology reflected by the contents of travel-related social media.

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Editors

Zhejiang Gongshang University

Southwestern University of Finance and Economics

Sun Yat-sen University

Zhejiang Gongshang University

University of Missouri

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121,468 Total views

95,087 Article views

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4,982 Topic views

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Frontiers in Psychology

Organizational Psychology

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Frontiers in Communication

Organizational Psychology

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