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5 articles related to "Brand Information"

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Articles

Original Research

Published on 26 Oct 2018

Things Become Appealing When I Win: Neural Evidence of the Influence of Competition Outcomes on Brand Preference

in Neural Technology

Wenjun Yu
Zhongqiang Sun
Taiwei Xu
Qingguo Ma

Frontiers in Neuroscience

doi 10.3389/fnins.2018.00779

4,385 views
15 citations

Original Research

Published on 31 May 2022

Effect of Seeding Strategy on the Efficiency of Brand Spreading in Complex Social Networks

in Organizational Psychology

Zheng ShiYong
Li JiaYing
Wang Wei
Wang HaiJian
Umair Akram
Wang Lei
Li BiQing

Frontiers in Psychology

doi 10.3389/fpsyg.2022.879274

5,580 views
23 citations

Original Research

Published on 15 Sep 2022

“We buy what we wanna be”: Understanding the effect of brand identity driven by consumer perceived value in the luxury sector

in Personality and Social Psychology

Xi Xi
Jing Yang
Kaiwen Jiao
Shanshan Wang
Tianxiang Lu

Frontiers in Psychology

doi 10.3389/fpsyg.2022.1002275

67,853 views
23 citations

Original Research

Published on 13 May 2021

Effect of Branding and Familiarity of Soy Sauces on Valence and Arousal as Determined by Facial Expressions, Physiological Measures, Emojis, and Ratings

in Consumer Neuroergonomics

Rene A. de Wijk
Shota Ushiama
Meeke J. Ummels
Patrick H. Zimmerman
Daisuke Kaneko
Monique H. Vingerhoeds

Frontiers in Neuroergonomics

doi 10.3389/fnrgo.2021.651682

2,621 views
3 citations

Original Research

Published on 11 Oct 2021

A Receiver Perspective on Knowledge Sharing Impact on Consumer–Brand Relationship in Virtual Communities

in Organizational Psychology

Jiemei Zhang
Shaojing Qi
Bei Lyu

Frontiers in Psychology

doi 10.3389/fpsyg.2021.685959

5,622 views
33 citations