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1 article related to "Advertising Value"

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Articles

Original Research

Published on 24 Feb 2022

Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value

in Organizational Psychology

Ali Hussain
Ding Hooi Ting
Muhammad Mazhar

Frontiers in Psychology

doi 10.3389/fpsyg.2022.800206

23,531 views
57 citations