Cause Related | List of Frontiers open access articles

Original Research

Published on 01 Mar 2022

Egoism or Altruism? The Influence of Cause-Related Marketing on Customers’ Extra-Role Behavior

in Organizational Psychology

Zhang Hui
Hu Wenan

Frontiers in Psychology

doi 10.3389/fpsyg.2022.799336

6,798 views
7 citations

Original Research

Published on 22 Jan 2021

Give Goods or Give Money? The Influence of Cause-Related Marketing Approach on Consumers’ Purchase Intention

in Organizational Psychology

Shenghong Ye
Yunxiao Liu
Suizi Gu
Haiquan Chen

Frontiers in Psychology

doi 10.3389/fpsyg.2020.533445

12,856 views
15 citations

Conceptual Analysis

Published on 25 Feb 2026

The three worlds of strategic communication. The dimensions of performance, legitimacy, and emotional appeal—and their potential for strategic communication research

in Advertising and Marketing Communication

Olaf Hoffjann

Frontiers in Communication

doi 10.3389/fcomm.2026.1645394

209 views

Original Research

Published on 18 Feb 2026

Transforming data to delight: AI-led campaign personalization shapes digital natives’ intention to accept over a TAM-VAM approach

in AI in Business

L. Durgha Devi
Thangaraja Arumugam

Frontiers in Artificial Intelligence

doi 10.3389/frai.2026.1734151

317 views

Original Research

Published on 05 May 2023

The effect of partitioned framing vs. all-inclusive framing of donation amount on prosocial behavior: focus on the moderation effect of psychological characteristics

in Personality and Social Psychology

Eun Young Lee
Kyounghee Chu

Frontiers in Psychology

doi 10.3389/fpsyg.2023.1166092

4,168 views

Original Research

Published on 02 Nov 2022

When helping is risky: The influence of ethical attributes on consumers’ willingness to buy farmer-assisting agricultural products online

in Personality and Social Psychology

Jingjing Wu
Chao Wang
Yingzheng Yan
Qiujin Zheng

Frontiers in Psychology

doi 10.3389/fpsyg.2022.1014972

4,107 views
2 citations

Original Research

Published on 15 Nov 2021

Why True Believers Make the Ultimate Sacrifice: Sacred Values, Moral Convictions, or Identity Fusion?

in Personality and Social Psychology

Francois Alexi Martel
Michael Buhrmester
Angel Gómez
Alexandra Vázquez
William B. Swann

Frontiers in Psychology

doi 10.3389/fpsyg.2021.779120

15,993 views
15 citations

Articles

Egoism or Altruism? The Influence of Cause-Related Marketing on Customers’ Extra-Role Behavior

Give Goods or Give Money? The Influence of Cause-Related Marketing Approach on Consumers’ Purchase Intention

The three worlds of strategic communication. The dimensions of performance, legitimacy, and emotional appeal—and their potential for strategic communication research

Transforming data to delight: AI-led campaign personalization shapes digital natives’ intention to accept over a TAM-VAM approach

The effect of partitioned framing vs. all-inclusive framing of donation amount on prosocial behavior: focus on the moderation effect of psychological characteristics

When helping is risky: The influence of ethical attributes on consumers’ willingness to buy farmer-assisting agricultural products online

Why True Believers Make the Ultimate Sacrifice: Sacred Values, Moral Convictions, or Identity Fusion?