Commercials | List of Frontiers open access articles

Original Research

Published on 02 Dec 2020

Promoting Resilience to Food Commercials Decreases Susceptibility to Unhealthy Food Decision-Making

in Eating Behavior

Oh-Ryeong Ha
Haley J. Killian
Ann M. Davis
Seung-Lark Lim
Jared M. Bruce
Jarrod J. Sotos
Samuel C. Nelson
Amanda S. Bruce

Frontiers in Psychology

doi 10.3389/fpsyg.2020.599663

9,255 views
11 citations

Original Research

Published on 27 Jul 2018

Food Advertising Literacy Training Reduces the Importance of Taste in Children’s Food Decision-Making: A Pilot Study

in Eating Behavior

Oh-Ryeong Ha
Haley Killian
Jared M. Bruce
Seung-Lark Lim
Amanda S. Bruce

Frontiers in Psychology

doi 10.3389/fpsyg.2018.01293

9,017 views
12 citations

Perspective

Published on 30 Sep 2020

Looking at Aesthetic Emotions in Advertising Research Through a Psychophysiological Perspective

in Cognition

Mathieu Lajante
Olivier Droulers
Christian Derbaix
Ingrid Poncin

Frontiers in Psychology

doi 10.3389/fpsyg.2020.553100

8,544 views
21 citations

Original Research

Published on 25 Jun 2019

Everyday Memory in Healthy Aging: Porous but Not Distorted

in Neurocognitive Aging and Behavior

Karolina Sejunaite
Claudia Lanza
Matthias W. Riepe

Frontiers in Aging Neuroscience

doi 10.3389/fnagi.2019.00153

4,643 views
5 citations

Original Research

Published on 20 Jan 2021

News and Commercials: Binding Deficits for Complex Information in Schizophrenia

in Schizophrenia

Karolina Sejunaite
Claudia Lanza
Frederic Gaucher
Roland Klug
Matthias W. Riepe

Frontiers in Psychiatry

doi 10.3389/fpsyt.2020.611176

2,313 views
1 citation

Original Research

Published on 15 Jul 2016

A Comparison of Physiological Signal Analysis Techniques and Classifiers for Automatic Emotional Evaluation of Audiovisual Contents

Adrián Colomer Granero
Félix Fuentes-Hurtado
Valery Naranjo Ornedo
Jaime Guixeres Provinciale
Jose M. Ausín
Mariano Alcañiz Raya

Frontiers in Computational Neuroscience

doi 10.3389/fncom.2016.00074

14,416 views
49 citations

Brief Research Report

Published on 07 Mar 2022

Consumers in the Face of COVID-19-Related Advertising: Threat or Boost Effect?

in Organizational Psychology

Michela Balconi
Martina Sansone
Laura Angioletti

Frontiers in Psychology

doi 10.3389/fpsyg.2022.834426

6,290 views
18 citations

Brief Research Report

Published on 22 Apr 2021

Sounds Like Respect. The Impact of Background Music on the Acceptance of Gay Men in Audio-Visual Advertising

in Cognition

Ann-Kristin Herget
Franziska Bötzl

Frontiers in Psychology

doi 10.3389/fpsyg.2021.645533

5,899 views
4 citations

Original Research

Published on 15 Jun 2023

Credibility of green advertising: six elements that drive credibility in green advertising

in Science and Environmental Communication

Gino Verleye
Arjan De Ruyck
Wim Vermeulen
Inez Schoenaers

Frontiers in Communication

doi 10.3389/fcomm.2023.1056020

27,509 views
12 citations

Original Research

Published on 20 Sep 2022

Virulence and antimicrobial resistance factors in Salmonella enterica serotypes isolated from pigs and chickens in central Chile

in Veterinary Epidemiology and Economics

Patricio Retamal
Joaquim Gaspar
María Belén Benavides
Leonardo Saenz
Nicolás Galarce
Trinidad Aravena
Javiera Cornejo
Lisette Lapierre

Frontiers in Veterinary Science

doi 10.3389/fvets.2022.971246

5,884 views
10 citations

Original Research

Published on 21 Mar 2019

TV vs. YouTube: TV Advertisements Capture More Visual Attention, Create More Positive Emotions and Have a Stronger Impact on Implicit Long-Term Memory

in Human-Media Interaction

David Weibel
Roman di Francesco
Roland Kopf
Samuel Fahrni
Adrian Brunner
Philipp Kronenberg
Janek S. Lobmaier
Thomas P. Reber
Fred W. Mast
Bartholomäus Wissmath

Frontiers in Psychology

doi 10.3389/fpsyg.2019.00626

38,523 views
13 citations

Original Research

Published on 08 Aug 2016

Strengthening Children’s Advertising Defenses: The Effects of Forewarning of Commercial and Manipulative Intent

in Cognition

Esther Rozendaal
Laura Buijs
Eva A. van Reijmersdal

Frontiers in Psychology

doi 10.3389/fpsyg.2016.01186

13,845 views
28 citations

Original Research

Published on 31 May 2022

#socialiseresponsibly. Analyzing the Rhetorical Structure of Heineken TV Commercials During the Pandemic

in Multimodality of Communication

Janina Wildfeuer
Joseph Adika Coffie

Frontiers in Communication

doi 10.3389/fcomm.2022.887706

6,088 views
3 citations

Original Research

Published on 22 Jul 2022

“I Like the One With Minions”: The Influence of Marketing on Packages of Ultra-Processed Snacks on Children's Food Choices

in Nutrition and Food Science Technology

Priscila de Morais Sato
Fernanda Helena Marrocos Leite
Neha Khandpur
Ana Paula Bortoletto Martins
Laís Amaral Mais

Frontiers in Nutrition

doi 10.3389/fnut.2022.920225

10,863 views
8 citations

Original Research

Published on 18 May 2009

Neural correlates of attitude change following positive and negative advertisements

in Individual and Social Behaviors

Junko Kato
Hiroko Ide
Ikuo Kabashima
Hiroshi Kadota
Kouji Takano
Kenji Kansaku

Frontiers in Behavioral Neuroscience

doi 10.3389/neuro.08.006.2009

14,371 views
62 citations

Original Research

Published on 02 May 2023

Automatic facial coding predicts self-report of emotion, advertisement and brand effects elicited by video commercials

in Decision Neuroscience

T. Tim A. Höfling
Georg W. Alpers

Frontiers in Neuroscience

doi 10.3389/fnins.2023.1125983

9,778 views
17 citations

Articles

Promoting Resilience to Food Commercials Decreases Susceptibility to Unhealthy Food Decision-Making

Food Advertising Literacy Training Reduces the Importance of Taste in Children’s Food Decision-Making: A Pilot Study

Looking at Aesthetic Emotions in Advertising Research Through a Psychophysiological Perspective

Everyday Memory in Healthy Aging: Porous but Not Distorted

News and Commercials: Binding Deficits for Complex Information in Schizophrenia

A Comparison of Physiological Signal Analysis Techniques and Classifiers for Automatic Emotional Evaluation of Audiovisual Contents

Consumers in the Face of COVID-19-Related Advertising: Threat or Boost Effect?

Sounds Like Respect. The Impact of Background Music on the Acceptance of Gay Men in Audio-Visual Advertising

Credibility of green advertising: six elements that drive credibility in green advertising

Virulence and antimicrobial resistance factors in Salmonella enterica serotypes isolated from pigs and chickens in central Chile

TV vs. YouTube: TV Advertisements Capture More Visual Attention, Create More Positive Emotions and Have a Stronger Impact on Implicit Long-Term Memory

Strengthening Children’s Advertising Defenses: The Effects of Forewarning of Commercial and Manipulative Intent

#socialiseresponsibly. Analyzing the Rhetorical Structure of Heineken TV Commercials During the Pandemic

“I Like the One With Minions”: The Influence of Marketing on Packages of Ultra-Processed Snacks on Children's Food Choices

Neural correlates of attitude change following positive and negative advertisements

Automatic facial coding predicts self-report of emotion, advertisement and brand effects elicited by video commercials