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1 article related to "Community Advertising"

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Articles

Original Research

Published on 14 Aug 2017

How Social Communications Influence Advertising Perception and Response in Online Communities?

in Human-Media Interaction

Fue Zeng
Ran Tao
Yanwu Yang
Tingting Xie

Frontiers in Psychology

doi 10.3389/fpsyg.2017.01349

26,563 views
18 citations