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2 articles related to "Consumer Brand Relationship"

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Articles

Original Research

Published on 14 Jul 2022

The Influence of Tourists’ Online Value Co-creation Behavior on Consumer-Brand Relationship Quality: The Moderating Effect of Altruism

in Organizational Psychology

Yi Zhang
Yue Liu
Wenxia Tao

Frontiers in Psychology

doi 10.3389/fpsyg.2022.950546

5,925 views
11 citations

Original Research

Published on 13 Jun 2022

The Impact of Nostalgia Proneness on Online Donation Willingness: The Mediating Effect of Consumer-Brand Relationship

in Organizational Psychology

Yi Zhang
Wenxia Tao

Frontiers in Psychology

doi 10.3389/fpsyg.2022.927330

5,934 views
10 citations