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1 article related to "Consumer Brand Relationships"

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Articles

Mini Review

Published on 22 Feb 2017

Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review

in Organizational Psychology

Mónica Gómez-Suárez
María Pilar Martínez-Ruiz
Noemí Martínez-Caraballo

Frontiers in Psychology

doi 10.3389/fpsyg.2017.00252

42,352 views
60 citations