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1 article related to "Creative Advertising"

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Articles

Original Research

Published on 09 Apr 2018

Exploring the Experience of Novelty When Viewing Creative Adverts: An ERP Study

in Cognition

Shujin Zhou
Yue Yin
Tingting Yu
Edward J. N. Stupple
Junlong Luo

Frontiers in Psychology

doi 10.3389/fpsyg.2018.00471

6,333 views
25 citations