Customer Trust | List of Frontiers open access articles

Original Research

Published on 04 Aug 2022

The influence of customer trust and artificial intelligence on customer engagement and loyalty – The case of the home-sharing industry

in Organizational Psychology

Ying Chen
Catherine Prentice
Scott Weaven
Aaron Hisao

Frontiers in Psychology

doi 10.3389/fpsyg.2022.912339

41,986 views
79 citations

Original Research

Published on 03 Aug 2022

The effect of customer trust and commitment on customer sustainable purchasing in e-marketplace, the antecedents of customer learning value and customer purchasing value

in Environmental Economics and Management

Tanaporn Hongsuchon
Khaled Mofawiz Alfawaz
Taqwa Hariguna
Othman Atti Alsulami

Frontiers in Environmental Science

doi 10.3389/fenvs.2022.964892

8,274 views
9 citations

Original Research

Published on 08 Sep 2022

Effect of e-service quality on customer engagement behavior in community e-commerce

in Organizational Psychology

Wenfang Fan
Bingjia Shao
Xiaohua Dong

Frontiers in Psychology

doi 10.3389/fpsyg.2022.965998

30,346 views
63 citations

Original Research

Published on 14 Dec 2021

Effect of Employee–Customer Interaction Quality on Customers’ Prohibitive Voice Behaviors: Mediating Roles of Customer Trust and Identification

in Organizational Psychology

Guofu Chen
Shuhao Li

Frontiers in Psychology

doi 10.3389/fpsyg.2021.773354

14,616 views
18 citations

Original Research

Published on 06 May 2022

Ability Orientation or Good Character? Moderated Mediation Mechanism to Determine the Impact of Telepresence on Consumer Purchasing Intention in Cross-Border E-Commerce

in Organizational Psychology

Haijin Gui
Untung Rahardja
Xianchuan Yang
Yan Yan

Frontiers in Psychology

doi 10.3389/fpsyg.2022.883101

5,437 views
21 citations

Original Research

Published on 12 Jan 2026

The interactive impact of social interaction and product involvement on customer stickiness in the context of live streaming e-commerce

in Media Psychology

Ligang Tian
Yilan Hai
Shulin Wang
Guang-bo Ma
Sudarshan Pillalamarri

Frontiers in Psychology

doi 10.3389/fpsyg.2025.1724223

805 views

Original Research

Published on 20 Jan 2026

Marketing proactiveness strategies and service quality synergy: a pathway to marketing excellence in private banks in Iraq

in Advertising and Marketing Communication

Shirin Rashid
Kawar Mohammed Mousa
Dildar Haydar Ahmed
Khairi Ali Auso Ali

Frontiers in Communication

doi 10.3389/fcomm.2025.1719507

632 views

Articles

The influence of customer trust and artificial intelligence on customer engagement and loyalty – The case of the home-sharing industry

The effect of customer trust and commitment on customer sustainable purchasing in e-marketplace, the antecedents of customer learning value and customer purchasing value

Effect of e-service quality on customer engagement behavior in community e-commerce

Effect of Employee–Customer Interaction Quality on Customers’ Prohibitive Voice Behaviors: Mediating Roles of Customer Trust and Identification

Ability Orientation or Good Character? Moderated Mediation Mechanism to Determine the Impact of Telepresence on Consumer Purchasing Intention in Cross-Border E-Commerce

The interactive impact of social interaction and product involvement on customer stickiness in the context of live streaming e-commerce

Marketing proactiveness strategies and service quality synergy: a pathway to marketing excellence in private banks in Iraq