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2 articles related to "Embedded Advertising"

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Articles

Original Research

Published on 17 Mar 2020

Testing the Effectiveness of a Disclosure in Activating Children’s Advertising Literacy in the Context of Embedded Advertising in Vlogs

in Human Developmental Psychology

Rhianne W. Hoek
Esther Rozendaal
Hein T. van Schie
Eva A. van Reijmersdal
Moniek Buijzen

Frontiers in Psychology

doi 10.3389/fpsyg.2020.00451

13,242 views
31 citations

Original Research

Published on 17 Jul 2025

Optimizing film and television advertising placement strategies in the digital media ecosystem: a study based on a three-party stochastic evolutionary game

in Advertising and Marketing Communication

Lu Zhang

Frontiers in Communication

doi 10.3389/fcomm.2025.1573307

1,947 views