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2 articles related to "Fast Moving Consumer Goods"

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Articles

Original Research

Published on 02 Jun 2022

Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19

in Organizational Psychology

Hung Xin Li
Komal Hassan
Haider Ali Malik
Marhana Mohamed Anuar
Tariq Iqbal Khan
Mohd Rafi Yaacob

Frontiers in Psychology

doi 10.3389/fpsyg.2022.912051

6,085 views
4 citations

Mini Review

Published on 22 Feb 2017

Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review

in Organizational Psychology

Mónica Gómez-Suárez
María Pilar Martínez-Ruiz
Noemí Martínez-Caraballo

Frontiers in Psychology

doi 10.3389/fpsyg.2017.00252

42,377 views
60 citations