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1 article related to "Loyalty Programs"

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Articles

Original Research

Published on 23 Feb 2016

Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?

in Organizational Psychology

Teresa Villacé-Molinero
Pedro Reinares-Lara
Eva Reinares-Lara

Frontiers in Psychology

doi 10.3389/fpsyg.2016.00204

21,095 views
15 citations