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5 articles related to "Luxury Brand"

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Articles

Original Research

Published on 15 Sep 2022

“We buy what we wanna be”: Understanding the effect of brand identity driven by consumer perceived value in the luxury sector

in Personality and Social Psychology

Xi Xi
Jing Yang
Kaiwen Jiao
Shanshan Wang
Tianxiang Lu

Frontiers in Psychology

doi 10.3389/fpsyg.2022.1002275

80,879 views
34 citations

Original Research

Published on 03 May 2022

Crafting Inconspicuous Luxury Brands Through Brand Authenticity in China

in Organizational Psychology

Zhiyan Wu

Frontiers in Psychology

doi 10.3389/fpsyg.2022.826890

13,632 views
10 citations

Original Research

Published on 19 Jan 2023

The impact of social media influencers’ bragging language styles on consumers’ attitudes toward luxury brands: The dual mediation of envy and trustworthiness

in Organizational Psychology

Wenting Feng
Dihui Chang
Hongjie Sun

Frontiers in Psychology

doi 10.3389/fpsyg.2022.1113655

21,446 views
13 citations

Original Research

Published on 19 Feb 2020

Chinese Consumers’ Herd Consumption Behavior Related to Korean Luxury Cosmetics: The Mediating Role of Fear of Missing Out

in Organizational Psychology

Inwon Kang
Xue He
Matthew Minsuk Shin

Frontiers in Psychology

doi 10.3389/fpsyg.2020.00121

32,526 views
78 citations

Original Research

Published on 08 Apr 2022

Effects of Stores’ Environmental Components on Chinese Consumers’ Emotions and Intentions to Purchase Luxury Brands: Integrating Partial Least Squares-Structural Equation Modeling and Fuzzy-Set Qualitative Comparative Analysis Approaches

in Organizational Psychology

Shaohua Yang
Salmi Mohd Isa
Hongyan Wu
Ramayah Thurasamy
Xi Fang
Yedan Fan
Danping Liu

Frontiers in Psychology

doi 10.3389/fpsyg.2022.840413

9,928 views
33 citations