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2 articles related to "Marketing Information"

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Articles

Conceptual Analysis

Published on 27 Apr 2021

Re-examining the New Product Paradox: How Innovation Ambidexterity Mediates the Market Orientation and New Product Development Performance Relationship

in Organizational Psychology

Anni Zhao
Xinhua Bi
Lei Han

Frontiers in Psychology

doi 10.3389/fpsyg.2021.611293

6,255 views
12 citations

Original Research

Published on 15 Jun 2023

Artificial intelligence as toolset for analysis of public opinion and social interaction in marketing: identification of micro and nano influencers

in Media Governance and the Public Sphere

Michael Gerlich
Walaa Elsayed
Konstantin Sokolovskiy

Frontiers in Communication

doi 10.3389/fcomm.2023.1075654

19,232 views
34 citations