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5 articles related to "Marketing Practice"

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Articles

Original Research

Published on 02 Sep 2022

Influence of co-creation signals on observers’ co-creation willingness: A self-determination theory perspective

in Organizational Psychology

Li Zhang
Na Zhu
Hui Wang

Frontiers in Psychology

doi 10.3389/fpsyg.2022.943704

5,896 views
13 citations

Original Research

Published on 13 Mar 2019

Effectiveness of Storytelling in Agricultural Marketing: Scale Development and Model Evaluation

in Quantitative Psychology and Measurement

Hsiu-Ping Yueh
Yi-Lun Zheng

Frontiers in Psychology

doi 10.3389/fpsyg.2019.00452

26,855 views
39 citations

Original Research

Published on 31 Mar 2025

Effects of social comparison on variety-seeking behavior: the roles of lack of perceived control and self-reflection

in Personality and Social Psychology

Cheng Che
Yuxin He
Miaomiao Zhou

Frontiers in Psychology

doi 10.3389/fpsyg.2025.1534275

6,719 views

Original Research

Published on 01 Feb 2022

Is Distant Extension Always Upset? Neural Evidence of Empathy and Brand Association Affect Distant Extension Evaluation

in Decision Neuroscience

Zhijie Song
Chang Liu
Rui Shi
Kunpeng Jing

Frontiers in Psychology

doi 10.3389/fpsyg.2022.804797

3,181 views
1 citation

Original Research

Published on 16 Feb 2024

Socio-technical systems and trust transfer in live streaming e-commerce: analyzing stickiness and purchase intentions with SEM-fsQCA

in Advertising and Marketing Communication

Yu-Hsin Chang
Andri Dayarana K. Silalahi
Ixora Javanisa Eunike
Dalianus Riantama

Frontiers in Communication

doi 10.3389/fcomm.2024.1305409

12,850 views
16 citations