Skip to main content

4 articles related to "Mobile Advertising"

No matches to your query could be found. Try another search term.
No matches to your query could be found. Try another search term.
No matches to your query could be found. Try another search term.
No matches to your query could be found. Try another search term.
No matches to your query could be found. Try another search term.

Articles

Original Research

Published on 26 May 2022

The Effect of Contextual Mobile Advertising on Purchase Intention: The Moderating Role of Extroversion and Neuroticism

in Personality and Social Psychology

Yajuan Wang
Zhanghua Zhou
Chonghuan Xu
Songsong Zhao

Frontiers in Psychology

doi 10.3389/fpsyg.2022.849369

7,257 views
10 citations

Original Research

Published on 03 Jan 2017

Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?

in Organizational Psychology

María Pilar Martínez-Ruiz
Alicia Izquierdo-Yusta
Cristina Olarte-Pascual
Eva Reinares-Lara

Frontiers in Psychology

doi 10.3389/fpsyg.2016.02018

10,869 views
23 citations

Original Research

Published on 23 Jun 2017

Effects of Mobile Text Advertising on Consumer Purchase Intention: A Moderated Mediation Analysis

in Organizational Psychology

Lin Hongyan
Chen Zhankui

Frontiers in Psychology

doi 10.3389/fpsyg.2017.01022

27,794 views
24 citations

Brief Research Report

Published on 16 Nov 2022

In search of time to bring the message on social media: Effects of temporal targeting and weather on digital consumers

in Organizational Psychology

Gunwoo Yoon
Cong Li
John Juyoung Choi

Frontiers in Psychology

doi 10.3389/fpsyg.2022.1042714

3,813 views
3 citations