Narrative Transportation | List of Frontiers open access articles

Original Research

Published on 24 Nov 2025

How the need for cognition influences film viewing intentions through narrative transportation: the moderating role of emotional contagion in short-video marketing

in Advertising and Marketing Communication

Lei Liu
Wengen Deng

Frontiers in Communication

doi 10.3389/fcomm.2025.1694887

1,956 views
1 citation

Hypothesis and Theory

Published on 22 May 2025

Immersed in our narratives: a study of the effectiveness of cobrand anthropomorphism

in Advertising and Marketing Communication

Jie Han
Lexin Yun
Yaming Wang

Frontiers in Communication

doi 10.3389/fcomm.2025.1602833

3,139 views

Original Research

Published on 05 Jul 2021

Functional Brain Connectivity During Narrative Processing Relates to Transportation and Story Influence

in Cognitive Neuroscience

Anthony G. Vaccaro
Brandon Scott
Sarah I. Gimbel
Jonas T. Kaplan

Frontiers in Human Neuroscience

doi 10.3389/fnhum.2021.665319

12,648 views
17 citations

Original Research

Published on 21 Jan 2026

Narrative strategies in live-streaming commerce: host storytelling, immersion, and impulse buying

in Media Psychology

Mengdi Wang
Wenjing Zhang
Yanxia Li

Frontiers in Psychology

doi 10.3389/fpsyg.2026.1746938

943 views

Original Research

Published on 27 Feb 2026

How can one integrate the story of a narrator into a short travel video? Analyzing creative reasoning through the lens of narrative transportation theory

in Advertising and Marketing Communication

Jing Meng
Hailong Zhang
Huaming Zhu

Frontiers in Communication

doi 10.3389/fcomm.2026.1746478

197 views

Original Research

Published on 17 Oct 2025

Narrative transportation cues in direct-to-consumer advertisements: an analysis of visual content

in Health Communication

Stephanie Lynn Montgomery

Frontiers in Communication

doi 10.3389/fcomm.2025.1474051

2,993 views
1 citation

Original Research

Accepted on 17 Feb 2026

From Stream to Purchase: Exploring Parasocial Interaction and Social Presence as Mediators of Impulsive Purchase in TikTok Live Commerce

in Advertising and Marketing Communication

Istia Ayu Hadiyati
Amia Luthfia

Frontiers in Communication

Articles

How the need for cognition influences film viewing intentions through narrative transportation: the moderating role of emotional contagion in short-video marketing

Immersed in our narratives: a study of the effectiveness of cobrand anthropomorphism

Functional Brain Connectivity During Narrative Processing Relates to Transportation and Story Influence

Narrative strategies in live-streaming commerce: host storytelling, immersion, and impulse buying

How can one integrate the story of a narrator into a short travel video? Analyzing creative reasoning through the lens of narrative transportation theory

Narrative transportation cues in direct-to-consumer advertisements: an analysis of visual content

From Stream to Purchase: Exploring Parasocial Interaction and Social Presence as Mediators of Impulsive Purchase in TikTok Live Commerce