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2 articles related to "Purchase Decision Making"

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Articles

Original Research

Published on 15 Jun 2021

Gender Differences in Transnational Brand Purchase Decision Toward Mixed Culture and Original Culture Advertisements: An fNIRS Study

in Organizational Psychology

Lian Duan
Hui Ai
Lili Yang
Lianlian Xu
Pengfei Xu

Frontiers in Psychology

doi 10.3389/fpsyg.2021.654360

9,092 views
18 citations

Original Research

Published on 20 Apr 2018

The Temptation of Zero Price: Event-Related Potentials Evidence of How Price Framing Influences the Purchase of Bundles

in Neural Technology

Haiying Ma
Zan Mo
Huijun Zhang
Cuicui Wang
Huijian Fu

Frontiers in Neuroscience

doi 10.3389/fnins.2018.00251

10,134 views
36 citations