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1 article related to "Purchase Involvement"

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Articles

Original Research

Published on 14 Mar 2016

Influence of Customer Quality Perception on the Effectiveness of Commercial Stimuli for Electronic Products

in Organizational Psychology

Álvaro Garrido-Morgado
Óscar González-Benito
Mercedes Martos-Partal

Frontiers in Psychology

doi 10.3389/fpsyg.2016.00336

54,109 views
27 citations