Skip to main content

1 article related to "Sensory Branding"

No matches to your query could be found. Try another search term.
No matches to your query could be found. Try another search term.
No matches to your query could be found. Try another search term.
No matches to your query could be found. Try another search term.
No matches to your query could be found. Try another search term.

Articles

Original Research

Published on 21 Jul 2020

Sensory Brand Experience: Development and Validation in the Chinese Context

in Quantitative Psychology and Measurement

Fang Gao
Xiaomin Lan

Frontiers in Psychology

doi 10.3389/fpsyg.2020.01436

14,731 views
14 citations