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4 articles related to "Service Dominant Logic"

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Articles

Original Research

Published on 23 Jan 2024

Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention

in Environmental Psychology

Yan Zhang
Jiaqi Liu
Xiaoyong Li

Frontiers in Psychology

doi 10.3389/fpsyg.2024.1339197

8,820 views
13 citations

Mini Review

Published on 22 Feb 2017

Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review

in Organizational Psychology

Mónica Gómez-Suárez
María Pilar Martínez-Ruiz
Noemí Martínez-Caraballo

Frontiers in Psychology

doi 10.3389/fpsyg.2017.00252

42,366 views
60 citations

Original Research

Published on 06 Sep 2022

What type of client do you need? The brand value co-creation in the banking sector

in Environmental Psychology

Nathalie Peña-García
Mauricio Losada-Otálora
Jorge Juliao-Rossi

Frontiers in Psychology

doi 10.3389/fpsyg.2022.988985

6,827 views
9 citations

Original Research

Published on 02 Sep 2022

Influence of co-creation signals on observers’ co-creation willingness: A self-determination theory perspective

in Organizational Psychology

Li Zhang
Na Zhu
Hui Wang

Frontiers in Psychology

doi 10.3389/fpsyg.2022.943704

5,885 views
13 citations