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3 articles related to "Television Advertising"

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Articles

Original Research

Published on 07 Sep 2023

Gender representations and portrayal of adults in children’s television advertising: content analysis of prime cartoon channels in India

in Media Psychology

Kamalakannan Ravishankaran Chitra
Nakkeeran Senthilkumar

Frontiers in Psychology

doi 10.3389/fpsyg.2023.1234678

8,925 views
3 citations

Original Research

Published on 07 Apr 2020

Conceptual Closure Elicited by Event Boundary Transitions Affects Commercial Communication Effectiveness

in Decision Neuroscience

Richard Silberstein
Shaun Seixas
Geoffrey Nield

Frontiers in Neuroscience

doi 10.3389/fnins.2020.00292

5,879 views
2 citations

Original Research

Published on 17 Jul 2025

Optimizing film and television advertising placement strategies in the digital media ecosystem: a study based on a three-party stochastic evolutionary game

in Advertising and Marketing Communication

Lu Zhang

Frontiers in Communication

doi 10.3389/fcomm.2025.1573307

2,001 views
1 citation