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1 article related to "Web Personalization"

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Articles

Brief Research Report

Published on 09 Apr 2020

Evaluating Personalization: The AB Testing Pitfalls Companies Might Not Be Aware of—A Spotlight on the Automotive Sector Websites

in AI for Human Learning and Behavior Change

Maria Esteller-Cucala
Vicenc Fernandez
Diego Villuendas

Frontiers in Artificial Intelligence

doi 10.3389/frai.2020.00020

11,224 views
3 citations