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1 article related to "Wom And Ewom"

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Articles

Mini Review

Published on 25 Jul 2017

A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior

in Organizational Psychology

Nuria Huete-Alcocer

Frontiers in Psychology

doi 10.3389/fpsyg.2017.01256

241,765 views
360 citations